Square Reseller Program – Agent Setup Instructions

Created by Virginia Hyde, Modified on Wed, 15 Jul at 4:03 PM by Virginia Hyde

Square Reseller Program – Agent Setup Instructions 

Welcome to the FineTech Business Solutions Square Reseller Program! 

Follow the steps below to get started selling Square successfully. 

Step 1: Select & Purchase Your Client's Square Hardware 

Before creating a merchant account, determine which Square hardware best fits your client's business needs. 

Browse Square's hardware options here: 

Once you have identified the appropriate hardware, purchase the equipment directly through Square before proceeding with the merchant account signup. 

Common hardware options include: 

  • Square Reader 

  • Square Terminal 

  • Square Handheld 

  • Square Stand 

  • Square Register 

  • Square Kiosk 

  • Printers, cash drawers, barcode scanners, and accessories 

After the hardware order has been placed, continue to Step 2. 

 

Step 2: Choose the Correct Merchant Signup Link 

We have two co-branded Square signup links depending on the pricing model. 

Option 1 – Standard Rack Rate 

Pricing: 2.6% + $0.15 per transaction 

Use this option for merchants who prefer Square's standard pricing. 

 

Option 2 – 4% Flat Rate 

Pricing: 4% Flat Rate 

This program is designed to work with one of the following cost recovery programs: 

  • 4% Cash Discount 

  • Offers customers paying with cash a discount while card users pay the standard price. 

  • 4% Service Charge 

  • Adds a 4% service charge to card transactions to help offset processing costs. 

These programs can dramatically reduce—or even eliminate—the merchant's credit card processing expense and should be positioned as a major value-add during your sales presentation. 

 

Step 3: Learn How to Configure the Program 

Cash Discount Setup Guide 

Service Charge Setup Guide 

Quick Video Tutorial 

 

Step 4: Review the Square Reseller Onboarding Guide 

Please review the attached Square Reseller Onboarding Guide thoroughly. 

The guide covers: 

  • Product positioning 

  • Sales process 

  • Merchant onboarding 

  • Best practices 

  • Sales resources 

  • Frequently asked questions 

This guide should become one of your primary sales resources. 

 

Step 5: Attend Training 

We strongly recommend participating in: 

  • Twice-weekly virtual training sessions 

Training Schedule: 

 

Agent Checklist 

☐ Select and purchase the appropriate Square hardware for your client 

☐ Complete the merchant signup using the appropriate FineTech link 

☐ Review the Square Reseller Onboarding Guide 

☐ Attend virtual training 

☐ Understand the difference between: 

  • Rack Rate (2.6% + $0.15) 

  • 4% Flat Rate 

  • 4% Cash Discount 

  • 4% Service Charge 

☐ Start boarding merchants! 

 

Welcome to the FineTech Business Solutions Square Reseller Program! We look forward to helping you build your Square portfolio and grow your business. 

 

 

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